Broadgate Estates is on board to sponsor the ride next year, which going by the number of property professionals that attended the launch party looks set to be epic.
The launch, hosted by main charity Coram at the Foundling Museum in Bloomsbury, was attended by more than 150 people eager to find out what the 1500km cycle down to Mipim in Cannes is all about. Old and new riders mingled, ate canapes, drank beer and talked Lycra.
Spurred on by Britain's two-wheeled successes this year, demand for the ride looks set to be high so to make sure you secure your space, register now at www.cycle2cannes.org
Not only are you going to take part in the ride of your life, you may even get the chance to star in one of the award-winning Bedroom Diaries!
Here's new headline sponsor Broadgate Estates talking about why they are supporting this most excellent of events.