There's an interesting debate on The Economist online that asks whether the internet is inherently a force for democracy. Evidently this issue has been raised in response to the turbulence in the Middle East and North Africa and the, sometimes terrifying, images that are finding their way into our newspapers and onto our television and computer screens despite the restrictions imposed by these oppressive regimes.
So what's the relevance? Maybe it's tenuous but the debate and importance of individuals', and groups', ability to communicate freely and vividly online, often from mobile technology, made me start thinking about our industry and how much we understand the power of new communication methods. Social networking sites like Facebook and Twitter clearly provide an important source of information on customer opinion - whether that's of your brand or product, the customer experience, price or the quality of product. It's critically about two-way communication, not just looking at these platforms as opportunities to promote your latest offers or initiatives.
So what's the relevance? Maybe it's tenuous but the debate and importance of individuals', and groups', ability to communicate freely and vividly online, often from mobile technology, made me start thinking about our industry and how much we understand the power of new communication methods. Social networking sites like Facebook and Twitter clearly provide an important source of information on customer opinion - whether that's of your brand or product, the customer experience, price or the quality of product. It's critically about two-way communication, not just looking at these platforms as opportunities to promote your latest offers or initiatives.
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