Essentially, the club has joined an already existing partnership between the local council and housing association Your Housing, who are carrying out a £25m redevelopment programme around the stadium.
Anfield is a rare thing in terms of modern top flight stadia - tightly surrounded by residential streets in an era where the trend has been to build new out of town structures while the old site is sold, invariably for new housing. Several of those neighbouring streets will have to go, however, to accommodate Liverpool's own £150m DIY project.
The club claims the local community and home owners are 'supportive' of the proposed expansion. If they look further down the M62 however, they will need to take heed of the problems faced by the club that Liverpool - and the rest of the Premier League - are trying to catch.
The 'money no object' approach of Manchester City, now owned by Abu Dhabi's seemingly bottomless sovereign wealth fund, has brought success on the pitch. It has also brought forward hugely ambitious plans for a £100m training academy and campus around its Etihad Stadium, similar to that of Barcelona's Nou Camp, on an 80-acre site that used to be a gas works.
The community engagement programme carried out by the club was some of the slickest and thorough I've ever seen. Yet the club still had to spend six months negotiating with a truculent local landowner, resulting in a compulsory purchase order and unwanted media attention.
Shaun O'Brien, owner of OB Truck Services, took on the ruling family of Abu Dhabi, dividing up land he owned around the stadium into 5,000 individual sq ft plots to try and disrupt any CPO attempt. He claimed the club refused to 'negotiate reasonably' and priced the plots at £250 each.
Manchester City Council claimed O'Brien was trying to hold the land - and the club - to ransom. The CPO was finally granted in August.
Liverpool has already referenced the 'complex planning landscape' around a redevelopment such as this. Putting a loft conversion in is one thing - making room for an extra 15,000 to regularly come into the area is quite another.
Another factor is success on the pitch. Will Fenway ultimately invest in their franchise if Liverpool continue to drift away from the top four or five clubs?
If Liverpool do take anything from Manchester City though, it should be that while sensitivity will win you friends, ultimately, hardball will take out your enemies. On and off the pitch.
Simon Binns is Estates Gazette's north of England correspondent
Picture by Ben Sutherland on Flickr

Recent Comments