
Well it wasn't as bad as
Synovate forecast it might be
back in January but the bad weather's been blamed yet again for a bad February in the shops.
Synovate released it's February figures today - you can click on the map to see a larger version - and while it had been predicting a 6% drop back in January, the actual figures show that the UK as a whole is down 1.3% on this time last year and 3% on January.
Wales and the South west were the only region to show growth, although compared to January this was pretty marginal.
Year-on-year the biggest losers were Scotland and Northern Ireland, but despite a disastrous month for the two, where
figures fell 6% on last year and 4% on January, Synovate is forecasting
a very good March
Synovate now reckon it's unlikely that the Easter vacation will have
enough of an impact to salvage what it calls "another month of shopper
fatigue". As someone very wisely
commented on this blog recently, shouldn't all that cold weather make everyone rush out and by big woolly coats and thick jumpers?
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