We had an excellent debate about the Enterprise Zone for the Royal Docks in the UKR Forum yesterday. The great Clive Dutton does a great job rallying for the cause on inward investment into the Royals. And on a global scale too! The big prize, as he sees it, is investment from the likes of Asia or the US. Siemens is already in place, of course, and is therefore the obvious example.
And he is happy to brand the project "London" and not "Newham" on a global platform. Of course, you wouldn't want to run the risk that the Royals is perceived to be different or separate from London (the old LDDC strap line was "why move to the middle of nowhere if you can move to the middle of London" and I vote we get that resurrected).
There was a feature in the Evening Standard this week about why Johnny Foreigner entrepreneurs liked London. And it would seem that they certainly do: in their droves! The recurring themes were the quality of the people (quality of education, universities, etc), and the latent entrepreneurial spirit. There was an interview with an American who had deliberately set up his IT/dotcom business in London rather than Silicon Valley in order to take advantage of this. So Clive's bigging up the education element, especially his higher education offer, is also very sensible.
And he is happy to brand the project "London" and not "Newham" on a global platform. Of course, you wouldn't want to run the risk that the Royals is perceived to be different or separate from London (the old LDDC strap line was "why move to the middle of nowhere if you can move to the middle of London" and I vote we get that resurrected).
There was a feature in the Evening Standard this week about why Johnny Foreigner entrepreneurs liked London. And it would seem that they certainly do: in their droves! The recurring themes were the quality of the people (quality of education, universities, etc), and the latent entrepreneurial spirit. There was an interview with an American who had deliberately set up his IT/dotcom business in London rather than Silicon Valley in order to take advantage of this. So Clive's bigging up the education element, especially his higher education offer, is also very sensible.
Continue reading Getting the Royal Docks' Enterprize Zones right.
