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Going for gold: Shell Centre promotes Hasbro venture

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shell centre.jpg

The Shell Centre on South Bank was turned to gold this week, but no this is not the works of a new bond film and the return of Auric Goldfinger.

The building is being used to promote Hasbro's new version of Monopoly, "Monopoly City Streets", which uses Google Maps to allow the players to establish a property portfolio across millions of streets worldwide. Online players can buy or develop football stadiums and skyscrapers as well as the usual houses and hotels, and can play against opponents internationally in an attempt to build a property empire online.

A unique concept indeed, but surely the arguments of how much each player has stolen from the banker, and the marathon long Christmas day duels would be missed?

 


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This page contains a single entry by Andy Heard published on September 14, 2009 12:15 PM.

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