With prime space continuing to drive the market Nomura's move to Watermark Place seems to have sparked a waterfall of City deals. But with little time remaining to secure prime stock and breaking news that Catlin has now exchanged on 115,000 sq ft at 20 Gracechurch Street, EC3, all eyes are now focussing on who will be left high and dry?
The long drawn out requirements, which have been on and off, plodding along since the onset of the credit crunch, have now returned to the scene in what appears to be a dash for the finish line. The winners will receive a home in the best stock in the City; the losers face a trip back to the drawing board.
For occupiers, the change of pace has clearly come as a bit of a shock, and those looking at options in the Square Mile have now lost almost all confidence that they can bag a bargain by waiting to see which developer bites.
Landlords are starting to get bullish over rents as they realise the lack of prime stock available, but they must still maintain a sense of realism, weighing up deals against vacant building costs.
Nomura tested the water, and in its wake the deal has left almost 1million sq ft of major requirements all battling over a few "prime needles" in a "haystack of secondary space".
But which occupiers will miss out and will the losers be forced to wait for likes of the Heron Tower and the Pinnacle in 2011?
It is set to be an interesting few months.