Last week I was treated to a VIP tour of regeneration efforts in Stoke-on-Trent and Stoke City by Stoke City Council in advance of Estates Gazette's Staffordshire & Shropshire Focus that will be published on July 18th 2009. Here's a sneak preview.....
Unlike the picture on the right, the rain lashed and the wind howled as we walked around the city which is set to be transformed by £1.5bn worth of public/private sector investment.
Stoke is pretty in its own way - pretty grim. It felt like I was stuck in a 1960s/1970s time warp as the city has been woefully lacking in large scale regeneration in recent times due to a lack of political will and an agreed vision. It's a depressing, disperate and soulless place epitomised by its raft of cheap downmarket shops and permanent stench of grease. There are a few stand out buildings though, the Town Hall in Hanley has a certain charm to its faded glory (see below).
From a development perspective it's an easy win surely? An extensive refurbishment and change of use to a boutique hotel could really put it on the map for example... While the former post office could be a spectacular office block with the right vision and budget. Most importantly the council must sort out the 'placemaking agenda' for the local towns (Hanley, Stoke City, Stoke on Trent etc) and rename them to make the hierarchy clear between the city centre and the suburban towns as it's just so confusing at the moment.
Developer Genr8's £230m ambitious proposals for a new central business district could go a long way to dragging Stoke-on-Trent city centre into the noughty's as could Realis' proposals to extend and refurbish the East West Shopping precinct - which even Sir Bobby Charlton would find outdated.
The city is effectively a blank canvas crying out for modernisation. To realise these ambitions will require funding on a scale never previously achieved. Personally, I think that this will be a massive hill to climb, but full marks go to the city and those brave enough to invest their energies for their efforts.