I love it when a press release and accompanying picture lands on my desk and makes me chuckle and this one from Chord Deeley is a corker.
Chord's jovial managing director Chris Rosier certainly got into the swing of the developer's recent marketing launch of its redevelopment of the Kettleworks building - the former home of the Swan brand kettle manufacturer - into 220,000 sq ft of offices. The Kettleworks forms a key part of Chord Deeley's St George's scheme in Birmingham's Jewellery Quarter.
Never known to take a hot beverage if there's a cider on offer, Rosier insisted on a tasteful (ahem) shot of himself with some strategically placed kettles made at the former factory.