Bassi gets restaurant for a song

Paul Bassi, the West Midlands-based entrepreneur has dipped his toe in the restaurant business.

Bassi, who heads up AIM-listed investment vehicle Real Estate Investors plc (REI), Birmingham's only quoted property investment company, has acquired the UK master franchise rights to the popular Indian eatery and bar Asha, via his Brandasia Holdings business following former owner Regent Inns' descent into administration.

The venue, which serves contemporary Indian cuisine, was originally set up by Indian musician and singer Asha Bhosle - the subject of Cornershop's one hit wonder Brimful of Asha which had the unforgettable lyric: "Everybody needs a bosom for a pillow."

EG's editorial team has first hand experience of just how good this restaurant is after they decided to give it a whirl after the Birmingham focus reception back in September.

Bassi plans to step outside the Midlands to open a further 12 franchise restaurants in the next five years. Paul, if you need any critics to come and test the food at any of your new locations, you know where we are..!