Last year it was the Russians who seemed overwhelmed by glamourous ladies adorning their stands and parading around the Croisette with material. This year the city of Stockholm has taken up the slack - only its hired glamour has a far more practical role than merely marketing. The ladies are handing out water to thirsty MIPIM-ites
Stockholm replaces Russia as glamour central
Last year it was the Russians who seemed overwhelmed by glamourous ladies adorning their stands and parading around the Croisette with material. This year the city of Stockholm has taken up the slack - only its hired glamour has a far more practical role than merely marketing. The ladies are handing out water to thirsty MIPIM-ites
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