The sunglasses aren't even packed and the backlash has already started. The cost of Croydon Council's presence at Mipim has come under the scrutiny of local press which is questioning whether £165,000 is good use tax-payers money
It is not a new issue but a harder pill to swallow with a bruised and battered economy and public sector spending cuts on the horizon.
The public sector will argue that Mipim is a valuable forum in which to promote regeneration projects and attract inward investment, and so it is, but try telling that to Mr and Mrs Smith of Croydon who will inevitably feel the effects of public sector penny-pinching in years to come.
Certainly if last year's austere event was to go by there will be no return of the frivolous expenditure of the boom years - Birmingham city council famously flew curry chef's over to cook 'Balti on the Beach' in 2007.
But there is a strong contingent of English councils heading to the south of France, alongside representations from Wales and Scotland
. Conscious of the reaction back home their presence in Cannes might illicit, some are keeping their plans for the show quite quiet. Indeed Birmingham city council has only just launched its Mipim website
and is having a discreet invitation only dinner on the first night while Manchester has a Mipim page
on its tourist board site which remains light on detail of actual events.Leeds
has decided to collaborate with its rivals Bradford, Calderdale, Kirkless and Wakefield to promote the 'Leeds City region' as a whole at the event. Whether this pooling of resources means the axe for TV's Linda Barker
, who has been a regular fixture in the Bradford apartment in previous years, remains to be seen.Sunglasses picture by Andres Rueda on Flickr and used under creative commons