The plans to transform the 2012 Olympic Media and Broadcast Centre into a UK Fashion Hub, which I have revealed exclusively in this week's Estates Gazette, certainly seem to tick all the right boxes.
It has long been the aim of the OPLC and the Government to see the 2012 Olympics media and broadcast centre turned into a creative employment hub with thousands of job opportunities.
Hackney Wick Mayor Jules Pipe is quoted on Hackney council's website as saying: "We welcome the ongoing commitment to refining the Media Press Centre design and finish to ensure a building of quality that can become the home for creative industries in legacy."
And prime minister David Cameron has an ambition to create a Tech City "bringing together the creativity and energy of Shoreditch and the incredible possibilities of the Olympic Park to help make east London one of the world's great technology centres."
So let's assess the bid...
Will it create jobs? Yes, 3,000 in fact, as well as a host of apprenticeships and education opportunities.
Will it be creative? It is about building a hub for UK fashion industry, which is worth £21bn a year to the UK economy. It is an industry in which the UK is a global leader in terms of creativity and success.
And what about fitting in with Mr Cameron's "Tech City" idea? Well, the manufacturing jobs will be high-tech fast turn-around fashion manufacturing for the likes of online retailer ASOS. Meanwhile there is a 106,500 sq ft e-tailing centre for the development of apps and other technology.
In a week where phone hacking is occupying most people's attention this bid may not get the attention it deserves, but watch this space...
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